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Seminar: Complex issues in a nutshell – how to formulate concisely and focus on your targets and your audience

Seminar: Complex issues in a nutshell – concise, compact and focussed formulation of complex material

Write professionally and efficiently: Statements, presentations, decision papers, emails, letters, management summaries, reports, product information and handbooks.

Conciseness is vital when creating statements, decision papers, management summaries, presentations, product information, handbooks and reports.¬†Short, crisp, easy to formulate“ is increasingly becoming a¬†key quality.¬†If you are able to summarise a¬†complex issue in a nutshell, you are able show your¬†competence in the topic.

In this seminar, you will learn which factors are important for recipient-friendly texts and how you can use them selectively. You will learn how to structure your topics and present them in a clear and targeted manner.

Participants: All employees who provide targeted and professional statements, decision papers, management summaries, presentations, product information, handbooks and reports.

Seminar objectives: The participants learn how to structure information optimally and prepare it for different target groups.

  • How to put complex issues in a nutshell: formulate key messages
  • Structure with a focus on the goals:¬†from collection, to draft, to the perfectly reader-oriented text
  • Optimise:¬†edit your own files

Compact seminar as an in-house seminar: 1 day, e.g. 9:00am Р5:00pm
Intensive seminar course as an in-house seminar¬†with work on participants‘ own current examples: 2 days, e.g. 9:00am – 5:00pm


  • The participants complete an expectations questionnaire online before the seminar.
  • The participants¬†provide the trainer with existing statements, presentations, document etc. which¬†are to be¬†optimised during the seminar.


  • Optimal¬†structuring of various text types: statements, decision papers, management summaries, presentations, product information, handbooks and reports
  • Simple and clear¬†structuring of¬†complex topics
  • Short, crisp, informative:¬†Presenting information in a¬†reader-friendly¬†manner¬†and tailoring to your target group
  • Choice of information: what is important – and what is not
  • Conclusive¬†argumentation: pyramidal structure,¬†storyline,¬†action titles¬†, clear and goal-oriented formulation of¬†core messages
  • Constructing texts in a¬†convincing and self-explanatory¬†way: How does a text become self-evident = even without explanation?
  • Style and language:¬†clear, compact, precise and targeted
  • Correct in structure and form

Handbook, quick reference cards and seminar service

  • Detailed seminar handbook and handouts with exercises
  • A5 quick reference cards as a brief summary
  • Supplementary material and photographic minutes by email
  • Support after the seminar: simply by email or using the Knowledge Blog ‚Äď participants are welcome to ask questions and request tips after the seminar

Cameron Paul. Communication Skills Trainer and Coach. Cameron Paul studied German, French and Japanese in New Zealand, during his Master’s degree he specialised in translation into his native language, English. After completing his certification in the training of English as a foreign language, he worked in New Zealand, Japan, France and England as a trainer, finally settling to work for companies in Munich as an English trainer and translator.

For more than twenty years Cameron has worked freelance in and around Munich both as a trainer of individuals and groups and as a translator of training materials, manuals and various published books. His fields of experience include the automotive industry (technical and managerial development), the chemistry industry (diagnostics, biochemistry and silicone technologies), lighting and electronic technologies, software development for security systems, psychiatry and psychotherapy, white water training, guiding and safety.

  • Qualifications: Bachelor‚Äôs degree in German, French and Japanese,¬†Master‚Äôs degree French Literature and Translation,¬†Various further qualifications in the field of training, group dynamics and personal development
  • Training languages: English, German, French

Uwe Freund. Communication skills trainer, coach, copy optimiser (German). Uwe Freund has supported companies in improving internal and external communication since 1989 as a communication trainer, speaker, business coach and consultant for business letter and email writing, complaint management, time management, telephone skills and presentation skills. He develops company-specific concepts and materials to optimize written communication in customer service in German and supports the implementation with text modules and templates. Uwe has special sector expertise in automotive, health insurance, banks and financial services, insurance, legal partnerships, clothing/fashion. Uwe Freund lives in Munich, Germany.

  • University education: Political Science, Psychology and German Literature. Degree: M. A. (Magister/Master)
  • Coaching training based on Transactional Analysis; continued education in Gestalt, NLP, TCI, conflict management, group dynamics, sports¬†training methodology, Meridian Based¬†Psychology (MPC), INSIGHTS MDI (Accredited Consultant), Lumina Spark
  • Training languages: German (native speaker), English (business fluent, C2)

Training topics: Business Letter and Email Writing, Telephone Skills, Customer Service and Complaint Management, Time Management and Self-management, Presentation Skills and Facilitation Skills, Copywriting


  • BJV Bayerischer Journalistenverband (Bavarian Association of Journalists)
  • DIN Deutsches Institut f√ľr Normung (German Institute for Standardisation) e. V., Mitglied im Arbeitsausschuss ‚ÄěText- und Informationsverarbeitung f√ľr B√ľroanwendungen‚Äú (Member of the committee for ‚ÄúWord and information processing for office applications‚ÄĚ)
  • GfdS Gesellschaft f√ľr deutsche Sprache (Society for the German Language)

Please request a personal quote for your in-house seminar:

1 Step 1
Training topic:Please send me a quote for the following in-house training courses:
Course language/-s
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Copy optimisationPlease send us additional information on your copy optimisation services. Types of documents we need to have optimised are:

uwe freund communications

communication seminars
coaching | copywriting

Eduard-Schmid-Str. 29
81541 Munich | Germany

Phone +49 89 26011788
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Fax +49 89 26011789


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